Oceans Assured™ Receives a Great Response at Australia BLA’s annual Trade Show
The August Race™ team has returned from Australia after an incredibly successful launch of the Oceans Assured™ range at the 2026 Brunswick Corporation BLA Trade Show, held at Brisbane's prestigious Star Casino.
As Australasia's leading marine equipment distributor, BLA brought together marine retailers, chandlers, boat builders and industry professionals from across the region. With visitors travelling from as far afield as Thailand, the event provided an outstanding opportunity to showcase the latest innovations shaping the future of the leisure marine industry.
A Fantastic Response to Oceans Assured™
The exhibition marked the official Australian introduction of the Oceans Assured™ range of MARPOL Annex V compliant, Non-HME marine cleaning and maintenance products, alongside a preview of the forthcoming Outdoor Assured™ range of PFAS-free, biodegradable cleaning products for the recreational vehicle and outdoor leisure markets.
The response from attendees exceeded expectations, with a significant number of units already ordered ahead of the official market launch. Throughout the three-day event, there was strong interest not only in the product performance, but also in the environmental science, regulatory compliance and digital support platform that underpin the Oceans Assured™ initiative.
Sustainability Takes Centre Stage
The event concluded with a packed gala evening featuring an industry sustainability panel discussion.
August Race™ Group Technical Director Peter Wallbank MRSC (ND) was invited to join Andrew Fielding, CEO of the Boating Industry Association, and Nathan Nichols, Managing Director of Cruise Craft Boats, to discuss the future of sustainability and environmental responsibility within the leisure marine sector.
The discussion explored the practical challenges facing the industry as environmental legislation continues to evolve and highlighted the importance of translating sustainability commitments into real-world action through innovation, collaboration and evidence-based decision making.
Strengthening Partnerships Across Australasia
One of the highlights of the visit was spending time with the outstanding team at BLA.
Their professionalism, enthusiasm and commitment to supporting both suppliers and customers demonstrated why they have earned such a strong reputation throughout the Australasian marine industry.
From product demonstrations and customer meetings through to the evening events, the entire show reflected the strength of the partnership between BLA and Brunswick Corporation.
The August Race™ team would like to extend a sincere thank you to David Wood, Matt Seddon and everyone at BLA for their exceptional hospitality, organisation and support throughout the event.
Looking Ahead
With the Australian launch now underway and strong early market interest, attention now turns to the Sydney International Boat Show, where the Oceans Assured™ initiative has been nominated for the BIA Sustainability Award.
The momentum generated in Brisbane has provided an excellent foundation for the continued expansion of both the Oceans Assured™ and Outdoor Assured™ ranges throughout Australasia, and we look forward to working closely with BLA as we continue bringing scientifically developed, environmentally responsible cleaning technologies to the region.
