AUGUST RACE is committed to protecting the privacy of the data we hold about you,

This policy is intended to demonstrate to our customers and website users our firm commitment to the privacy of personal data and compliance with the current data protection laws in Europe.

We respect the security and confidentiality of your private data and will never sell it to third parties, whether for marketing or any other purposes.

This privacy policy is effective from 16th Apr 2019.

In this Privacy Policy we are referred to as AUGUST RACE. Please take time to read this Privacy Policy carefully as it explains what information AUGUST RACE collects from you and how we use this information. It also deals with our policy on cookies and explains how third party companies that help run our website use this information.

You should be aware that by continuing to browse the website, you accept our privacy policy and terms.

We may at any time add to or change the terms of this privacy policy at our sole discretion, without prior notice to you. Whenever possible, we will give you notice of any changes to this privacy policy upon implementation. If we change this privacy policy, we will post the new policy on our website, and it will become effective from the time of posting to our website. You should review this privacy on a regular basis so that you understand the latest version of what we do and how we process your personal data.  Your continued use of our website following the posting of changes to these terms means that you consent to those changes.


AUGUST RACE is the trading name for AUGUST RACE WORLDWIDE LIMITED and we are the data controller for your personal data held by us. We are a company registered in England and Wales under number 07987368 and our registered office is shown below.

AUGUST RACE is committed to protecting any personal information that you may provide to us and we believe it is important that you know how we treat the information about you that we may receive from this website.

Should you have any questions relating to your data or the privacy policy below you can get in contact by email by using the contact link on our website or by writing to:







When you use AUGUST RACE’S website we collect certain personally-identifiable information, this will depend on what part of the website.

When you make a purchase we will collect personal information such as your email address, name and address and credit card details.

If you register for AUGUST RACE’S newsletters we will collect your email address and use this to notify you of new products, competitions, special offers and relevant service information. You can opt out at any time by simply clicking on the unsubscribe link that can be found at the bottom of all our emails to opt out.

We use marketing data which that is obtained through your interactions with our website and marketing communication such as email where we collect information such as whether you open the email or click on the links.

Should you purchase an item online we will use the website to collect personal information such as your email address, name and address and details of the item purchased.

When registering you for any loyalty scheme or loyalty card we may operate we may request additional information such as your address and contact details, details of your occupation and/ or Date of Birth.

When taking part in any competitions, prize draws or surveys that have been created by AUGUST RACE, we will collect your name, email address and mailing address, and the answers to all questions that we have asked. If you win the competition or prize draw, we will send the prize to the address entered and notify you by email unless we state otherwise. When you enter the competition or prize draw, you are also included in our marketing email list to receive details of promotions, new products, and new additions to the website, unless stated otherwise on the competition page. You may unsubscribe from AUGUST RACE’S email Newsletter by clicking on the unsubscribe link in any email that you receive.

In the event that you do not register or buy on AUGUST RACE’S website, we and our third party partners who provide advertisements and content may collect information, for example where you are on the internet (e.g. the website address you came from, IP address, domain types) and technical information such as your browser type and the pages of the AUGUST RACE website that you viewed during your visit.

In common practice with most other websites, our servers automatically record the page requests made when you visit our sites. These “server logs” typically include your web request, IP address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser. For more information on how we use cookies please view our Cookie Policy


All of the personal information that we collect will be stored on secure servers, and treated as completely confidential. Your data is used for a variety of reasons such as:

Using your personal details to process your order or provide order status updates, and to respond to your customer service queries.

We use this information to help us with the general running of the website, make improvements, fix technical issues, personalise your experience based on your hobbies and interests, and to speed up future visits such as log in and saved items in the basket.

We may use this information to provide content or advertising to you on AUGUST RACE’S website and third party websites with the aim of providing a more personalised experience based on your preferences and browsing history.

We may pass your personal information to third parties who help us to maintain, administer or develop our website, or help us to provide the products available on our website. If so, that information is only given to those third parties for that limited purpose. This includes reputable banking institutions where information needed to verify and authorise your payment for purchases made on this website, and distribution institutions that need information to process and deliver your order. These organisations are under strict obligation to keep your personal information private, and will only ever use your information for the above purposes.

We may also use this information for market research, analysis and developing statistics to get an understanding of business performance and our customer profile to see how we can better serve our customers and improve business performance.

We may use information for the management and auditing of our business operations including accounting.

You should be aware that if we are requested by the police or any other regulatory or government authority investigating suspected illegal activities to provide your Personal Information and /or User Information, we are entitled do so.


You are under no statutory or contractual obligation to provide data to AUGUST RACE when buying from us or using our website. However, if you do not provide the information, we may not be able to process your request properly or at all.


AUGUST RACE respects the privacy of its customers’ personal data and is committed to complying with all applicable laws relating to the protection of personal data. All of the personal information that we collect will be stored on secure servers, and treated as completely confidential.

To prevent unauthorised access to your data, we follow the appropriate security procedures in the storage and disclosure of personal information which you have given to us.

You can help preserve your privacy by ensuring that your password that you use to access password protect areas contains a mixture of lower and upper case letters, along with numbers. You should never share your password with anyone else, and always log out of your account if you are using a public computer.

We only accept transactions through web browsers that allow communication through Secure Socket Layer (SSL) technology, so that your order is processed on a secure connection. Credit card details are processed through our merchant service providers, where your credit card information is encrypted so that it remains protected and private as it is processed through the internet


We collect your personal data in order to provide access to our products and services and integrate our products more closely with your needs.

The primary legal basis for processing your personal data is contractual, to allow us to prepare for and carry out and administer the contracts and business transactions agreed between you and AUGUST RACE.

In addition, we may also process your personal data on the basis of our legitimate interest in carrying out marketing activities and developing new products or services. However, we will only send you marketing communications if you have told us it is okay to do so.

By using AUGUST RACE’S website you acknowledge and agree that:

By registering and using our website and any services/products offered via our website, certain personal information about you will be captured electronically or otherwise and transmitted to AUGUST RACE, and potentially to any third parties as set out in this Privacy Policy

By using our website, you expressly agree to the collection and use of your personal information as set out above for the purposes set out in this Privacy Policy.

If you do not want to accept cookies you will be unable to use some of this website’s features, as they depend technically on the use of cookie technology. Please see our Cookie policy below to find out more information on cookies and how to manage your cookie preferences.

You consent to AUGUST RACE contacting you in the ways outlined in this privacy policy, whether by telephone, e-mail, sms or in writing, and you confirm that you do not and will not consider any of this contact as being a breach of any of your rights under the Privacy and Electronic Communications (EC Directive) Regulations 2003.

If you do not want us to use your personal data for marketing purposes please ensure that you untick/tick the relevant boxes situated in the account creation and purchasing process. If at any time you have given permission for us to use your data for marketing purposes and you would like to revoke this permission, you can unsubscribe at any time by clicking on the unsubscribe link in any AUGUST RACE marketing emails, or by contacting us through the contact addresses shown above.


Unless we advise otherwise, we will hold your personal information based on the following criteria:

A reasonable business need exists such as managing our relationship with you, managing our operations and performing analysis and auditory tasks.

We continue to provide purchased goods or services to you such as our loyalty program unless we are instructed otherwise.

Our data retention periods are normally six years which we consider to be in line with legal and regulatory requirements/guidance.


All individuals have rights under the data protection laws, some of which do not apply in all cases. Should you wish to exercise these rights, we will explain after the point of contact on whether they can be used or not.

As an individual you have:

1) The right to be informed about the processing of your personal information

2) The right to have your personal information corrected if it is inaccurate

3) The right to have incomplete personal information completed

4) The right to object to processing of your personal information

5) The right to restrict processing of your personal information

6) The right to have your personal information erased (the “right to be forgotten”)

7) The right to request access to your personal information and to obtain information about how we process it

8) The right to move, copy or transfer your personal information. The right or data portability is effective from 16 APR 2019

9) Rights in relation to automated decision making which has a legal effect or otherwise significantly affects you

You have the right to complain to the Information Commissioner’s Office which enforces data protection laws You can contact us using the details below.


We provide users with the opportunity to opt-out of receiving unsolicited communications from us. Users can use the “unsubscribe” option on any email you receive from AUGUST RACE, or email us on the "contact" page. You can also write to us at our address shown in this policy or call us at +44 (0)1083 224363 during our normal office hours.


AUGUST RACE occasionally provides links to third party sites that will connect users to external websites operated by third parties.

We have no control over those websites, nor their content or privacy rules. We recommend you therefore always to review the privacy rules and terms of use of any third party sites you visit because they may not follow the same rules as us.


Our website, like most, uses a number of cookies to improve our service for users of our website. A cookie is a small file of letters and numbers that we put on your computer if you agree. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a good experience when you browse our website and also allows us to improve our site. The cookies we use are "analytical" cookies. They are provided by Google Analytics and allow us to recognise and count the number of visitors and to see how visitors move around the site when they are using it. This helps us to improve the way our website works, for example by ensuring that users are finding what they are looking for easily. This data about your website use is not shared by AUGUST RACE with any third parties.

The information generated by the cookies about your use of the website (including your IP address) may be transferred to and stored by Google Analytics on servers in the USA, under secure conditions.

On entering our website, you are asked to agree to our use of cookies for these purposes. You can refuse the use of cookies and “opt out” using the appropriate settings on your browser or downloading the appropriate software from Google. However, this may mean that you will not be able to use all the functions on our website.


Should you have any questions relating to your data or the privacy policy below you can get in contact by email, or by writing to our team, at the addresses referred to above.


This Privacy Notice is created to provide you with information about our processing of personal data which we are required to supply to you and in line with the following pieces of legislation:

General Data Protection Regulation (2016/679 EU)

Data Protection Act 2018

Privacy of Electronic Communications Regulations

We may change this notice and policy from time to time by posting the changed version on our website. You are advised to look at the policy periodically to check for changes and updates.

This policy does not create a legally binding contract or any obligations on us which are additional to our obligations under the current data protection legislation.

This version was last updated on 16th APR 2019.

This notice will apply on and from the 16th APR 2019